New Super-Models of Social Media

The following are my notes from the session held as part of The Dealmaker Forum – Social Media | The Insider’s Playbook to Market Domination. This was a half-day mini-seminar on 30 April 2008, organized by Dealmaker Media, and supported by Fenwick and West.

  • Which companies in the social media space have the most effective business models today and why?
  • What’s actually working and driving revenue?
  • Are ad-based models sustainable, and if not, what will the new “super-model” look like?
  • Will it be a hybrid of ad revenue and monetized service?
  • Will business models begin to resemble cable TV and premium cable options?


  • Dave MCCLURE – Startup Advisor & Angel Investor, 500 HATS


  • Steve JANG – CMO & Head of Business Development, IMEEM
  • Dan SCHIAPPA – GM Strategy & Business Development – Entertainment & Devices, MICROSOFT
  • Mark SILVA – Founder & Managing Director, REAL BRANDING

Session Notes:

  • “Teens and young adults are spending more time on social media.”
  • “Rise in trend – inclusion of ‘social media’ elements as a form of enhancement by traditionally non-social sites, i.e. Netflix.”
  • “Social Commerce!” – Will 2008 be the year of Social Commerce?
  • “OpenID and data portability (i.e. microformats) – how does it affect user growth and level the playing field for niche/new players?”
  • “MySpace / Facebook platforms are the trigger for countless 3-to-4 men team creating web apps that could potentially bring in $100k revenue per month.”
  • “Crowdsourced user creation (Yelp) VS 1%-paying-for-99%-freeloaders (flickr, 37signals)”
  • “Performance Advertising (search) vs Display Advertising (social) – challenge of establishing appropriate measurement metrics, i.e. PPC, etc.”
  • User-engaged marketing is the ‘holy grail’ – encouraging consumers to spread the brand on behalf of the brand virally.”

About James Chan

James Chan is an entrepreneur, investor, geek, photographer and husband/father based out of Singapore. Apart from frequent travels to Vietnam, Myanmar and Indonesia for work, James can also be found online via his trusty 15" Retina MacBook Pro or iPhone 6+.