This looks like it’s gonna be one heck of an MMO – I can so imagine zillions of young girls (and even adult ones!) lost in the world of SanrioTown and Hello Kitty. With its launch, every other MMO sharing overlapping user/age groups – Neopets, GaiaOnline’s upcoming zOMG!, and what-have-you – is bound to experience a sharp plunge in traffic as churn kicks in and Hello Kitty MMO becoming “the hottest thing of the month”. What’s key is how good they’ll be at keeping traffic, and going by the trailer above (heck, I’m a guy and yet I think I’d like to try it out), I think they most certainly stand a good chance!
More on this, over at Hello Kitty Online.