Watch World Cup 2010 for Free

If you find yourself without access to the South Africa World Cup 2010 (no thanks to greedy content owners and cable operators), and are looking for a fix for that football fever of yours, I’d recommend that you do the following:

  • iPhone/iPad users: Head on to the App Store and download the TVU Player for $4.99, or grab the free TVU Lite version.
  • Computers: Visit the TVU Networks website to download your native client for free.
  • Add channel to Favourites: Search for “world cup” and pick the channel with the language of your choice; I went with CCTV-5’s Sports Channel – good excuse to brush up on my Mandarin.
  • Connectivity: Make sure you’ve got a stable internet connection.
  • Enjoy! Grab a beer.  If you’re watching it on your iPad like I am, make sure to lie back and relax!

I’m not sure what difference there is between the paid and free version of the TVU Player on the iPad/iPhone. Does anyone have a clue?

Henry and Malouda share a lighter moment as they head into the changing room (screenshot of CCTV-5 live feed on my iPad, via the TVU Player)

Henry and Malouda share a lighter moment as they head into the changing room (screenshot of CCTV-5 live feed on my iPad, via the TVU Player)

The Uruguay-versus-France match is starting in under an hour.  Make haste, not waste!

It’s ironic that I’m streaming the CCTV-5 Sports Channel over SingTel’s very own 7.2mbps Mobile Broadband service, instead of subscribing to their over-priced World Cup 2010 package (~US$65).  Telecom operators around the world with their countless “strategic business units” will find it challenging to transform themselves to respond nimbly to disruptions in the tech landscape.   Folks like TVU or even mobile apps like WhatsApp (which is probably cannibalizing a not-insignificant amount of SMS traffic) are running circles around them.   Telecom operators should simply focus on being extremely good dump pipes, and undergo their own form of “structural separation”, and spin off their service arms for better or for worst.   Better shareholder value can be unlocked that way.

About James Chan

James Chan is an entrepreneur, investor, geek, photographer and husband/father based out of Singapore. Apart from frequent travels to Vietnam, Myanmar and Indonesia for work, James can also be found online via his trusty 15" Retina MacBook Pro or iPhone 6+.