No, it’s not mojo, silly. It’s ‘moto‘, and please repeat it after me at least 5 times ‘cos mojo is something I only discuss in the bedroom.
*Moto moto moto moto moto*
We live in a very brand conscious world. You’re relatively immune to it if you’re shorter than 4 or 5 feet, but boy, the world of brands just seems to explode about us as we grow taller and hopefully older (and wiser!). Kids (or should I say parents) these days just seem to have it worse than I did when I was a squirt.
Amid all that noise and billion after billion of humans in this tiny Earth, how does one differentiate and stand tall to be counted?
The easy answer? Create and own a personal brand! The devil – as usual – is in the details.
Oh and before I forget, the ‘MOTO‘ in motochan stands for Master Of The Obvious.
I have to thank my best guy friend Marcus for this – he coined this moniker for me back in 2004 when we were in college, and it stuck in my head ever since. We were watching “The Butterfly Effect” for the second time, and I peeved him off with my attempts at analyzing the nuances of the movie’s alternate timelines.
I’ve been blogging on and off since 2005, but never quite put my feet down to building up my online personal brand equity. I guess some things just appear clearer to you when the timing is right. I have made it my new objective to put my fingers where the keys are, and hammer away at making motochan.com into something I can be proud of.
Check this space out in the days and months to come for more on Entrepreneurship, Venture Capital, Singapore, and occassionally the world that we’re in.
Wish me luck!